LATEST ARTICLES

Flat Rap Seluang FLR08-SLG

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Rapala Southeast Asia announces the arrival of Rapala Flat Rap 8cm SLG or "Seluang" pattern.

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The new Storm Arashi Rattling Deep - big crankbaits for big fish. The Storm Arashi Rattling Deep gets two new...

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Each year, a group of hardcore Gomoku jiggers would descend upon The Maldives for a week-long metal-bouncing pilgrimage. This year,...

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Each year, a group of hardcore Gomoku jiggers would descend upon The Maldives for a week-long metal-bouncing pilgrimage. This year,...

Cincaru Gomoku Soft Straight

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We've seen how deadly the Storm Gomoku Soft Bulky Ring and Gomoku Soft Straight micro soft plastics are on Singapore's...

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The winner of Sufix 832's "Win A Fishing Trip Of A Lifetime" competition has been announced! Congratulations to Adlee Firdaus from Malaysia...

Golden Snapper Jigging Storm Koika 150g

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My friends from the Storm Southeast Asia fishing team and I were invited by a friend to fish aboard the...

Storm Teenie

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The new Storm Teenie is designed as a versatile ultra light game rod that's perfectly balanced to cast light lures...

gomoku bulky ring

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The new Storm Gomoku Soft Bulky Ring is super versatile and deadly! From saltwater to freshwater, this micro soft plastic...

Even inshore species like this Senangin can be caught on 40g Storm Koika

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While the current craze for slow jigging is focused on heavier jigs in the range of 200-300g in deep waters,...

Rapala CountDown Abachi

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It casts further. Sinks quicker. Built Tougher. Made of super tough Abachi wood that is stronger and more dense than Balsa...

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Hallo! Apa kabar semua para pembaca Fishonmag.com? Semoga semua selalu baik dan dalam lindungan Tuhan. Cerita kali ini tentang perjalanan saya...

Storm Gomoku Black Kaiten

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The Storm Gomoku Kaiten PE1-3 quickly became a big hit when it was first introduced back in 2014. It was...

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Fuji further extends the adoption of TORZITE-F rings to Arowana Top T-KG, T-KW and T-RV guides for 2016 in its...

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The flipbook version of the Rapala and Storm South East Asia 2016 Catalog is now available. Click on the image below to...

Storm Gomoku Soft Bulky Ring Soft Straight

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It all started on one of my regular micro-jigging trips off Singapore's Southern Islands late 2015. The current was still...

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Rapala Japan recently introduced a range of new micro soft plastics called the Storm Gomoku Soft series for their light...

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The new Storm Arashi Top Walker strides true even when retrieved fast, having been purpose-built to eliminate the missed bites...

Storm Gomoku Adajo

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The Storm Gomoku Adajo slow jigging rod gets a range extension of PE1 and PE3 for 2016. The two new rods...

sufix832 win a fishing trip

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Sufix launches its brand new microsite sufix832.com dedicated to Sufix 832, the advanced 8 carrier braided line constructed with 7 Dyneema® fibers...

Rapala-SNOW_feature

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The new 2016 Rapala Snow is more than a facelift from its predecessor. An all-new, lightweight 40-ton graphite blank with...

Rapala Risto Rap

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Malaysia's Air Ganda is often synonymous with Giant Snakehead (Toman). Sight-casting crankbaits such as the Rapala Risto Rap at surfacing...

Storm Arashi Crankbaits fishonmag.com

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Crankbait yang ideal perlulah boleh dilontar jauh, mudah dikarau, berenang cantik sebaik keluar dari kotak dan yang paling penting, mempunyai...

Senangin Jigging

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In this episode of Fish On TV, Fred Goh, Lertsak Banklongsee and Daniel Wan go light slow jigging off the...

Rapala Risto

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Tame big fish with confidence. Whether its large Toman in snaggy terrain or big Black Bass near structure and cover,...

Storm Adventure

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The new Storm Adventure is equipped with genuine Fuji reel seat and complete Fuji guide set with a price tag...

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The long-awaited slow-jigging rod from Storm has finally arrived. The new Gomoku Adajo is designed to work slow-style jigs easily...

Daiwa Saltiga 15H 2015

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Probably one of the most anticipated jigging reels from Daiwa this year has to be the 2015 Daiwa Saltiga overhead. Launched...

Haruan on Rapala Scatter Rap Crank

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Since Lauri Rapala crafted the very first Original Floating Rapala in 1936, classic Rapala lures have become synonymous with that...

Storm Gomoku KOIKA Maldives

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Slow jigging fever with Storm Gomoku KOIKA has reached the Maldives! The Rapala South East Asia team recently embarked on...

Rapala Koivu

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Rapala Southeast Asia launches its latest lure-casting rod, the Rapala KOIVU - an all-round performer from casting in freshwater rivers...

Tatula Type R Red

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Daiwa has launched a very limited production of Tatula Type-Rs in a stunning red colour especially for the Thailand market....

NORTH CRAFT AIR OGRE

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North Craft Lure Designer Hironori Kitade shows how to work the NORTH CRAFT AIR OGRE 85 SLM for Redtail Catfish...

Millionaire Basara 100

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Besides Daiwa's US domestic market reels, we also had a chance to preview Daiwa JDM 2015-2016 reels launched in September...

New 2016 Daiwa Fuego 100

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We get a sneak peek at some new reels from Daiwa, launched at the recent ICAST'15 for the US market....

Storm Gomoku Erito Bespoke

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When the Storm Gomoku Erito PE0.8-1.5 jigging rod was launched back in 2012, it created a brand new craze among...

rapala-collectors-frog

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Rapala Southeast Asia today announced the launch of RapalaCollectors.com – Rapala’s official online store offering Rapala fans exclusive, limited edition...

2015 Rapala SEA Catalog_small

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For folks who aren't able to get the physical copy of the Rapala 2015 South East Asia catalog, the digital...

Finally the unknown big fish revealed! A 7kg Ebek on the Storm Micro Jigger PE0.4-1!

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Pulau Sibu has recently been in the spotlight for producing some trophy fish on light jigs. Fred Goh and friends...

The grand finale was when Siang with a good size Barracuda that hit the Storm So-Run Heavy Minnow really hard.

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Off-season doesn’t mean poor fishing. With a dedicated group of anglers, suitable gear, lures and jigs, fishing can still be reasonably...

Storm Arashi Crankbaits fishonmag.com

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STORM ARASHI - possibly the most easy-to-use crankbait in the market as of time of writing, according to the folks...

hiroshi takahashi

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Not too sure how to use the new Storm SX-Soft VIB lures? Watch the following two videos as lure designer...

Battle with a suspected “Tong Gas”

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My pursuit for gaining more experience in slow jigging in South East Asia brought me to Lumut, Perak this time...

Sufix NanoBraid

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NanoBraid®, the ultra thin yet strong nanofilament braid from Sufix finally makes it debut in South East Asia. First introduced...

Storm Monstar

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The new Storm Monstar rods are designed for quickly overwhelming big fish. Extremely lightweight yet responsive blank reinforced with Magnum+...

NORTH CRAFT DMSF #2.5

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I'll be honest. Eging to me is as good as my experience to ice-fishing. Sure, I've caught my fair share...

NORTH CRAFT ADRATION ART90F

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The NORTH CRAFT Adration is a floating minnow designed for casting long distances thanks to its aerodynamic design which also makes...

NORTH CRAFT ADRATION

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The NORTH CRAFT Adration is a floating minnow designed for casting long distances thanks to its aerodynamic design which also makes...

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The Storm Shore-X is designed as a versatile shore-casting instrument for the land-based angler. The extra-fast taper of the Shore-X is...

Highly sought after Coral Trout falls for the Storm KOIKA 30g Green Sardine on a slow jigging style

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Mukah is a small town in Sarawak, about 2 hours drive from Sibu. Having a population of less than 300,000...

NORTH CRAFT BMC

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The North Craft BMC stands for 'Ballistic Minnow Continental' and it truly casts like a ballistic missile. This surface lure...

Romping Jigging Gomoku Koika Gomame Micro Jig

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As the monsoon was easing, it was time to have a jigging trip along the East coast of Malaysia....

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Introducing the new Rapala Shadow Rap®, the minnow that combines a horizontal struggle with a vertical fade that perfectly mimics...

TORZITE-F-T-RV-T-KG

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In this posting, Fishonmag.com highlights 3 new products from Fuji – the TORZITE-F flanged-rim ring, T-RV reverse frame spinning guide...

Storm Gomoku KOIKA Slow Jigging

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Nigel Hagley and friends go on a slow jigging adventure near Lumut, Perak (Malaysia) for Golden Snapper & Grouper with...

NORTH CRAFT 百海 SURF DMSF

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Photos by Welie Lim, Michael Siew and Hironori Kitade The NORTH CRAFT 百海 SURF Egi, also known as DMSF, is an...

VMC Hooks

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From VMC's wide range of sportfishing hooks, Fishonmag.com highlights 7 sport hooks that are suitable for South East Asian lure fishing applications. VMC 7554 2X...

Ryoga Shrapnel C3000H

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More new 2015 Daiwa reels launched and spotted at the Japan Fishing Show 2015 in Yokohama. First up, is the...

2015 DAIWA SALTIGA

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More photos of new Daiwa products at the 2015 Japan Fishing Show (Yokohama)! Today we have a look at two...

2015 DAIWA SALTIGA 10 / SALTIGA 15

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Daiwa unveils its latest 2015 reels at the Japan Fishing Show (Yokohama). In this posting we highlight the new 2015 Saltiga...

Storm SoRun Sinking Pencil

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Two new Japanese-designed lures will mark their appearance in Storm's 2015 line up. The Storm So-Run Sinking Pencil (SRSP80S) and...

Storm Mini Basho Frog(CBT)

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生鱼或俗称鳢鱼,学名为 Channa Striatus,是在本地极为普遍不过的淡水抛投对象鱼之一。它们的居住生存条件可说是极为广泛,从路边沟渠,油棕圆排水沟,费矿湖,甚至是本地各大河流湖泊都少不了它们的踪影。

Rapala BX Waking Minnow

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Fishonmag.com highlights 4 new 2015 lures from Rapala that will be suitable for South East Asian species.

GoPro Hero4

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GoPro introduces two new high performance capture devices: GoPro HERO4 Black and GoPro HERO4 Silver. The GoPro HERO4 Black delivers 2x the...

Chao Phraya River Fishing Sebarau

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The Mae Nam Chao Phraya (Chao Phraya river) is one of Thailand's major rivers, stretching 372kms from Nakhon Sawan right...

Daiwa Kohga

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Daiwa Kohga series of reels and rods were designed specifically with the Japanese Sea Bream ('Tai') in mind. Though Daiwa has...

Sagai Casting Singapore North Craft BMC

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2014 has been a year of freaky weather. It could be really hot and sunny in the morning and suddenly...

Sebarau on Rapala Tail Dancer Deep (TDD07)

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With the right guide, right tackle and local knowledge, wet weather is no issue when seeking out Khao Laem Dam's...

Rapala Day 2014

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Here are some video highlights from Rapala VMC Thailand's Rapala Day Fishing Tournament 2014 held from 8-9th November 2014 at...

Rapala Day 2014

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This year marks a new milestone for the Rapala Day series, with the inaugural boat-based Rapala Day Tournament held from...

Storm Serpentino

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The Storm Serpentino is a hollow-body, weedless, topwater bait designed for dog-walking in heavy cover. Its soft body material ensures the...

2446

不久前刚迷上拟饵抛投钓的友族阿里向我述说到,某天他到北霹雳瓜啦牛啦某红树林支流寻找大眼海涟时,遇上了很多长身大眼的不知名怪鱼来攻击他的拟饵。

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Well-known for his vast fishing experience and casting skill, Soh Yu Hock shares some practical bait casting techniques along with...

Khao Laem Dam Rapala X-Rap Countdown

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Photography by Tan Kian Huat and Mr Lertsak Banklongsee (Bee). Khao Laem Lake, located in Thailand's Kanchanaburi province, is a 5-hour...

Storm Gomoku Pencil

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Fred Goh and Storm Angler Wong Kok Ping go fishing for Peacock Bass with the new Storm Gomoku Micro Series...

RFS-Rapala Finesse Series

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The Rapala Finesse Series (RFS) integrate Fuji's revolutionary KR guides, VSS and ECS reel seats into ultra-high modulus 40-ton graphite...

Mukah Light Jigging with Storm Koika featuring Amelia Ting

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Amelia Ting shows that she's not just another pretty face. She can jig and fight fish skilfully too! You've read...

Mukah Light Jigging with Storm Koika featuring Amelia Ting

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沐胶地方除了渔产丰富外,这里的近海海底珊瑚礁结构的地势也造就了钓鱼人玩微铁钓的优势。随着微铁钓热潮掀起。。。

Golden Trevally on Storm Koika

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Slow jigging is gaining popularity not just because it is more relaxing but also the possibility of catching a larger...

Concept-O

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Concept "O" is essentially a range of Fuji's New Guide Concept frames featuring Fuji's "Deep Pressed" frame and Improved Hard...

Singapore Golden Trevally

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The broad-bodied fish let out a series of grunting noises as it lay on the boat deck. Black vertical bars...

Sufix Versa Game

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Riding in the wake of Sufix's successful 832 braid comes Sufix Versa Game, a pure 8-carrier braided line that's silky...

Kota Belud Jigging 8

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The inshore waters off Kota Belud are surprisingly productive for light jigging! Joseph Ngai sends in his recent catch report. This trip...

Daiwa Tatula Japan 103XHL-TW JDM

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It is here! The Daiwa Tatula 103 Japan domestic model version of the Tatula 100 that debuted in the 2013 ICAST...

Australian Bass Storm Soft Vibe

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Rapala boys Fred and Yu Hock get a chance to sample some Australian bass at Maroon Dam and Threadfin at...

Lagi spesimen siakap putih dengan menggunakan SP Storm WildEye Swim Shad

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Muara Miri sememangnya tidak asing lagi khasnya bagi kaki-kaki casting yang berada di Miri yang mana kedudukannya betul-betul berhadapan dengan...

Storm Trickster

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After the debut of the entry-level Storm Discovery earlier this year, Storm Southeast Asia yet again introduces a new lure...

Storm Gomoku Koika Grouper

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In this second part of Storm Gomoku Slow Jigging, Fred and Nigel showcase more species caught with the Storm Gomoku...

Rapala Ikado

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乌贼,台湾人所称的软丝,或是大马人所熟悉的青目品种,是近年来在本地浅海岛屿崛起的热门垂钓对象“鱼”之一。

Pompano with Storm Gomoku Koika (UVSB) UV Silver Blue

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How is slow jigging done? How do you jig with Storm KOIKA jigs? Fred Goh and Nigel Hagley share some...

Rapala-Aluma-Pro-Grip_small

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  The Rapala AlumaPro lip came up tops at the recent 2014 AFTA show for Best Fishing/Boating Accessory. The skeletal design lip...

North Craft Air Ogre tow point

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It's not a vibe. Neither a crankbait. Nor a jerkbait either. It's hard to classify which lure category the North...

Singapore Micro jigging with Storm Gomoku Jigs (Micro Jig / Koika / Gomame)

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Fast flowing currents on new and full moons are ideal times to chase Trevally species with micro jigs. That's why...

Singapore Micro Jigging

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Singapore, one of the busiest shipping ports of the world with equally busy offshore traffic, surprisingly boasts some excellent micro...

Kota Belud Micro Jigging

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Keadaan laut yang teduh dan tidak berombak besar sejak kebelakangan ini telah dimanfaatkan sepenuhnya oleh rakan rakan yang ingin merasai...

Toshinari Namiki Barramundi Fishing In Thailand

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Violent headshakes, flaring gills, tail-walking action! O.S.P's Toshinari Namiki gets caught up in some Barramundi action in Bangkok, Thailand. Check...

Danau Sentarum

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Sejarah Taman Nasional Danau Sentarum Penunjukan kawasan Danau Sentarum sebagai kawasan Suaka Alam untuk pertama kalinya pada tahun 1981 dengan status...

Hironori Kitade KD of Northcraft

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There's been a surge in interest for JDM lures of late in South East Asia as more anglers become increasingly...

Storm Trigger X Soft Plastics at Pasir Ris Pond

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Ever wanted to know some basic techniques on how to fish soft plastics at your local fishing pond? Fred Goh...

Langkawi GT Casting

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Jom layan Baby GT Langkawi!!! Itu lah yang di SMS oleh Zubir, sahabat yang saya baru kenali ketika trip saya...

Daniel Wan and Jemuduk on Storm Koika Jig

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Besides Sailfish and Tenggiri, Kuala Rompin also offers some great light jigging action for Trevally and bottom species! Check out...

Barramundi on Storm Thunder Barra Deep

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A lot has happened since my last visit to Sungai Paloh (see story on ‘Sungai Paloh – Where Mangrove Jacks...

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Highlights from the 2014 TFTMA - Thailand International Fishing Tackle Show.

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The Thailand International Fishing Tackle Show is probably one of the best organized and most anticipated fishing tackle show in...

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无意间刚迎接到来的2014年已迈入了炎热的 3 月份。这月份如对与普通老百姓来说只不过是换个炎热天气和继续埋头干活而已,并无任何的差异。但如果你是和我一样喜欢户外钓鱼活动者来说,这月份就显然意义非凡了!

Toman Casting, Storm Lures, Muda Dam

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无意间刚迎接到来的2014年已迈入了炎热的 3 月份。这月份如对与普通老百姓来说只不过是换个炎热天气和继续埋头干活而已,并无任何的差异。但如果你是和我一样喜欢户外钓鱼活动者来说,这月份就显然意义非凡了!

Light Jigging

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You've got the latest and greatest light jigging rod in the market and a spanking new, tough as nails reel...

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Here's a catch report sent in by Nigel H. about a recent jungle bashing trip with some Storm and Trigger...

Pasir Ris Pond Grub Soft Plastics

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A bunch of "Storm Troopers" descended upon Pasir Ris Pro Pond one bright, sunny morning for a short 3-hour session of casting....

Storm Smash Shad, Thunderstick, Twitch Stick, Thunder Crank, Flutter Stick, Mangrove Jack, Grouper, Barramundi, Estuary, Muara, Siakap, Merah, Barracuda, Jenahak, Casting, Lure

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Terdapat pelbagai jenis gewang Storm selaman dalam dan cetek yang sesuai untuk aktiviti mengilat yang berkesan untuk menjerat spesis-spesis muara....

Pekan Ebek Jigging Storm Gomoku Koika Keiryo Micro Jigging

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Bulan February dan Mac adalah bulan yang saya sentiasa nantikan pada setiap tahun kerana bulan ini adalah masanya untuk saya...

Rapala Mini Fat Rap special colours

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Ultralight lure enthusiasts with a penchant for funky colours rejoice! The Rapala Mini Fat Rap (Japan Special) is a special...

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Made of high-strength, low-density material. Rigorously polished to minimise friction. Slim and lightweight. This is TORZITE, Fuji's next generation ceramic...

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Semah! WOW! mendengar namanya membuat saya menjadi galau karena melihat beberapa foto angler dari teman Putussibau di account jejaring sosial...

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Tenryu prides itself in ‘Japan Quality’, producing quality crafted rods made in Japan. We had an opportunity to pop by...

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Being one of the heavyweights in the tackle industry, Shimano’s product launches are always highly-anticipated affairs. Today we have a...

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It’s the time of the year again when new products from various Japanese manufacturers take centre stage at the annual...

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It’s that time of the year again when some of the biggest names in the Japanese fishing tackle industry come...

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The exciting trip reports and photos from Wong Kok Ping’s adventures at Pulau Sembilan were too much to bear for...

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The Storm Gomoku Koika is the latest addition to the Storm Gomoku family of jigs. Koika (コイカ ) is the...

Torzite - Fish On! Magazine

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32 years on, Fuji once again brings us another ground-breaking product – the TORZITE. Fishonmag.com speaks with Hiroyuki Kuribayashi of...

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From leaping Barramundi and lure-smashing Mangrove Jacks at Bolgoda Lake to popper-smashing Giant Trevally off Kirinda, DANIEL WAN gets a...

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In the second instalment of a two-part series, DANIEL WAN and friends move on from Sri Lanka’s brackish water scene...

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Daiwa’s flagship baitcaster gets a facelift – and a new “stress-free” ultra-lightweight G1 duralumin SV spool that allows casting a...

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Perhaps the first thing that comes to mind at the mention of ‘Madagascar’ is the image of King Julien the...

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A series of weekly videos showcasing “Daiwa’s Project T” baitcaster on YouTube finally culminated in the launch of the new...

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The moment everyone’s been waiting for has arrived!Before we announce the winners of Fish On!Magazine’s inaugural fishing photography contest, we’d...

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  It’s no longer a secret that Chenderoh Lake, one of the many Sebarau hotspots of the past, is now a...

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The unveiling of the new Shimano Metanium 2013 at the Osaka Show early this year got many wondering if this...

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  A Tale of Squids and Trevally – Eging and Light Tackle Casting Action At Pulau Langkawi, Kedah. Long known as an...

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John Mitchell explains the facts behind UV finishing and how combining it with other components such as lure action and...

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We had our first glimpse of the new Daiwa 2013 Certate at this year’s Osaka Fishing Show in February. After...

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  After hearing news of Wong Kok Ping’s excellent catches at Bukit Merah, DANIEL WAN heads for the northern lake to...

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  Once a Sebarau hotspot that eventually lost its lustre due to overfishing, Bukit Merah Lake has since recovered from its...

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The Rapala South East Asia 2013 E-Catalog is now available on Fish On! Magazine. Check out the latest 2013 products...

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Hot on the heels of last year’s Daiwa’s T3 Air is Shimano’s latest lightweight, ultra-finesse baitcaster – the Aldebaran BFS...

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Known for his superb rapid-fire casting skills with absolute accuracy, Toshinari Namiki is no stranger to lure anglers all over...

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  Light Jigging Off Penang Island – Mack Tuna are fantastic candidates for light jigging. They are relatively abundant off Penang’s...

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In conjunction with the Shad Rap’s 30th anniversary, Fish On! Magazine takes a trip down memory lane of one of...

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Cheow Lan Lake (Thailand) – The rain that brought misery was also the very same factor that kicked-off a Sebarau...

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  Expecting some Barramundi action Downunder, Fred Goh equipped himself with baitcasting tackle – only to end up fishing the blue...

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Etamax Barra 35 and 40 Aluminium Car Toppers Malaysian boat manufacturer Etamax has been building high-quality, yet affordable aluminium boats to...

video

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Anglers, meet Arashi… fully equipped with features that until now, were only available in over-priced custom lures. Rotated hook hangers,...

video

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Introducing the new Rapala Scatter Rap®… a lure worth fighting for!

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And finally, we have the line up of Megabass reels for 2013… Megabass Booth The Megabass FX 68 The Megabass IP 79 Megabass Lin...

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Today we have a look at the Rapala, Storm and Northcraft lures exhibition booth! Photos courtesy of Soh Yu Hock. Rapala...

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More photos to whet your appetite! Today we have a look at Daiwa Certate 2013 , T3 MX and T3...

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PART 2 Fish On! Technical Consultant Soh Yu Hock sends us some photos from Osaka Fishing Show 2013. Today, we take...

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Fish On! Technical Consultant Soh Yu Hock sends us some photos from Osaka Fishing Show 2013. WARNING: some of these photos...

video

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The full commercial of Storm Gomoku Erito light jigging rods.

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The introduction of Daiwa’s T3 platform last year saw a revolutionary breakthrough in line control for baitcasting reels. Daiwa’s main...

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  Nestled near the town of Tanjung Tualang, Perak is Malaysia’s very own Peacock Bass hotspot – Air Kuning.Wong Kok Ping...

video

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A sneak preview of Storm’s ‘premium’ range of casting rods, hitting stores February 2013

video

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The new BX Series of lures from Rapala lets anglers have the lively, responsive action a balsa lure offers, with...

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To popping and jigging fanatics, FCL Labo is no unfamiliar name. Established in 1995, FCL Labo has since developed a...

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The Rapala Balsa Xtreme Minnow opens up a new era in fishing lures by combining the unmatched responsiveness of balsa...

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KR Concept History Fuji introduced its New Guide Concept in 1995, a theory developed with the aim of optimizing a...

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Australian fishing writer and TV presenter Steve ‘Starlo’ Starling concludes his two-part overview of modern soft plastic fishing with an...

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Well-known Australian fishing writer and TV presenter Steve ‘Starlo’ Starling has spent the past decade and a half refining his...

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Just when we thought we’d seen the fastest Zillion in the Type-R, Daiwa yet springs another surprise with the introduction...

video

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The Rapala Ultra Light Minnow packs big action in a small bait. Its weighted body casts incredibly far for having...

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Storm Lures has long been seen as a whacky, unorthodox, all-American lure brand with funky and eye-catching taglines in their...

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Are the fish beyond reach from shore? Or are they in too shallow waters to reach by motorboat? Grab your...

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Mervin Low of Hooked Kayak Fishing takes the Editor out for a half-day session to showcase the vast opportunities and...

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9 anglers were left adrift in the South China Sea after a tragic accident off Tanjung Sedili in September 2011....

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Will this be the future for protecting spinning reels from corrosive saltwater? FiSH On! checks out the use of ferrofluid...

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Just about anyone can catch squid with a squid jig but it is the finer points and techniques of squid...

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The idea of casting lures over shallow reef can be daunting for some. Getting those expensive lures stuck onto coral...

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A Little History… In 2005, Forbes ranked the humble fishing hook 19th out of the 20 most important tools of all...

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Located in the Si Sawat district of Kanchanaburi Province approximately 280km northwest of Bangkok, Srinakarin Dam was constructed in 1974...

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  Unorthodox methods to work the Rapala Jigging Rap from its intended design have our tropical fish “hot” on the bite!...

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A cluster of white-coloured structures surrounds the cylindrical tower housing the navigation beacon. Marked on the base of the tower...

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Cichla Temensis – Once thought to be only found in the rivers of the Amazon basin, these powerful and beautiful...

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  Black Bass (Lutjanus goldiei), also known as Papuan Black Snapper, has gotten a whole lot of world attention in Papua...

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  Seeking a much-needed escape from the hustle and bustle of city life, the Rapala Malaysia team took a 3-day rejuvenation...

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  Sailfish show their stuff as they chase down surface lures off the coastal town of Pekan, Pahang. (Read more...)<!-- (Read...

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The versatility of the Rapala Jigging Rap goes to show how a lure intended for a particular fishing style can...

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Rod design and technology has improved by leaps and bounds and anglers of today have access to more choices of...

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Sufix 832 Advanced Superline. The line that changes the game.

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Fast and furious action at Pulau Jarak – possibly one the best hotspots for light tackle GT popping and jigging...

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The Rattlin’ Rapala produces sound frequencies that are harmonic, uniform and “in tune” with nature. The secret of sound combined...

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A natural member of the Rapala topwater arsenal, the Skitter Prop is a balsa wood bait featuring a water-churning stainless...

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With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop can be fished in...

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The Rapala Tail Dancer & Deep Tail Dancers have a banana-style balsa wood body that create a deadly “wide-tail” wobble....

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The Rapala Flat Rap swims with a hard-flashing modification of the classic Rapala “wounded-minnow” action. The Flat Rap is built...

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The Rapala Clackin’ Crank, Clackin’ Minnow and Clackin’ Rap feature a signature clackin’ cadence rattle. These lures create loud sound,...

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The Rapala Clackin’ Rap 06 is a down-sized version of the original Clackin’ Rap, still emitting the same sound and...

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The Rapala MaxRap is a premium lure designed for maximum casting distance. The MaxRap features an aerodynamic shape that combines...

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The demand for a stronger, tougher and more durable reel to tackle the ocean’s toughest fishes has inspired Okuma to...

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Rapala Fishing lures have caught World Record fish on every continent except Antarctica. All across the world, big fish eat...

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Sufix 832 Advanced Superline, constructed with GORE® Performance Fiber, is the strongest, most durable small diameter braid on the market....

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Watch fishing legend, Al Lindner, show you his new “snap jigging” technique for fishing the Rapala Jigging Rap in open...

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Introducing the all new Sufix 832 Advanced Superline. The groundbreaking technology packed into Sufix 832 is revolutionizing fishing line. It’s...

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A suspending jerk bait with a thick, minnow profile and an aggressive action on retrieve. Very responsive to a subtle,...