About Fish On!

fishonmag.comFiSH On! Magazine started out in 2011 as one of the very few Southeast Asian fishing magazines dedicated exclusively to lure-fishing and was born out of a passion to inspire Southeast Asian lure-anglers to take captivating pictures of their own. The idea is to promote sustainable fishing by encouraging a culture of ‘catch, photograph and release’, so that future generations will also get to enjoy this wonderful sport.

FiSH On! Magazine was subsequently acquired by Rapala VMC Asia Pacific in October 2012 as it’s media channel to encourage, educate and inspire anglers new to the game of lure-fishing.

Want to be a Contributor?
We love great stories, articles and beautiful photos particularly from the Southeast Asian region and new additions to our team of passionate writers are always welcome. Should you be interested in joining us as a regular contributor on fishonmag.com please do contact us.

Daniel Wan

danielDaniel Wan has been fishing since the age of 12 and has a deep passion for fishing with artificial lures – especially light-tackle jigging. Previously working for two multinational IT companies, Daniel left the IT industry to follow his passion for fishing, photography and writing. He was a member of the Rapala Southeast Asia fishing team for 9 years before joining Fish On! Magazine as its Editor.




Wong Kok Ping

kokpingWong Kok Ping is an avid photographer who fishes and travels all over Malaysia in search of new species to be caught on lure. He has a penchant for light tackle freshwater fishing and light jigging for coastal saltwater species.He is currently a member of the Storm Southeast Asia team, fishing extensively to promote both lure-fishing and photography. Kok Ping currently lives in Parit Buntar, Malaysia.




Rizamry Zainudin

Atong CbutiRizamry Zainudin, fondly known as Atong Cbuti, is very well-recognized in Malaysian and Indonesian fishing circles. He has been chasing saltwater species around coastal areas, rivermouths, breakwaters and estuaries all over Malaysia with lures for the past 15 years and has ventured into the world of light jigging in recent years. Rizamry is currently a member of the Storm Southeast Asia team, fishing extensively to promote lure-fishing within the region. Rizamry currently lives in Miri, Sarawak, Malaysia.




Reza Azwan

Reza AzwanReza Azwan has been casting lures all over Malaysia’s freshwater rivers and impoundments for about 9 years and has in recent years found a new passion – light jigging. Ever keen to learn new lure fishing and jigging techniques, Reza frequently fishes all over Malaysia in pursuit of his personal catch record of varying fish species and experience. Reza is currently a member of the Storm Southeast Asia team and lives in Selangor, Malaysia.






WijayadiWijayadi is a wildlife enthusiast with a passion for the great outdoors and photography. He has been lure fishing since 2008 and loves exploring places that have never been fished before. A firm believer that fishing is a life-long learning process, Wijayadi is constantly learning new fishing techniques and even fish behaviour to improve himself as an angler. He loves lure-casting, light jigging and popping and has been a member of  Storm Southeast Asia’s fishing team since 2011.




Joseph Ngai

Joseph NgaiJoseph Ngai, known by local friends as Jo, has been passionately chasing freshwater species 2008 and has actively ventured into the river mouths and estuaries of Sabah. He enjoys the light tackle game, especially ultralight luring & soft plastics and recently got hooked on micro & light jigging. Jo hails from Kota Kinabalu, Sabah, Malaysia.