FiSH On! Magazine started out in 2011 as one of the very few Southeast Asian fishing magazines dedicated exclusively to lure-fishing and was born out of a passion to inspire Southeast Asian lure-anglers to take captivating pictures of their own. The idea is to promote sustainable fishing by encouraging a culture of ‘catch, photograph and release’, so that future generations will also get to enjoy this wonderful sport.
FiSH On! Magazine was subsequently acquired by Rapala VMC Asia Pacific in October 2012 as it’s media channel to encourage, educate and inspire anglers new to the game of lure-fishing.
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We love great stories, articles and beautiful photos particularly from the Southeast Asian region and new additions to our team of passionate writers are always welcome. Should you be interested in joining us as a regular contributor on fishonmag.com please do contact us.
Rizamry Zainudin, fondly known as Atong Cbuti, is very well-recognized in Malaysian and Indonesian fishing circles. He has been chasing saltwater species around coastal areas, rivermouths, breakwaters and estuaries all over Malaysia with lures for the past 15 years and has ventured into the world of light jigging in recent years. Rizamry is currently a member of the Storm Southeast Asia team, fishing extensively to promote lure-fishing within the region. Rizamry currently lives in Miri, Sarawak, Malaysia.