NORTH CRAFT 百海 SURF DMSF

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Photos by Welie Lim, Michael Siew and Hironori Kitade The NORTH CRAFT 百海 SURF Egi, also known as DMSF, is an...

Storm SoRun Sinking Pencil

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Two new Japanese-designed lures will mark their appearance in Storm's 2015 line up. The Storm So-Run Sinking Pencil (SRSP80S) and...

Rapala BX Waking Minnow

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Fishonmag.com highlights 4 new 2015 lures from Rapala that will be suitable for South East Asian species.

Storm Serpentino

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The Storm Serpentino is a hollow-body, weedless, topwater bait designed for dog-walking in heavy cover. Its soft body material ensures the...

North Craft Air Ogre tow point

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It's not a vibe. Neither a crankbait. Nor a jerkbait either. It's hard to classify which lure category the North...

Rapala Mini Fat Rap special colours

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Ultralight lure enthusiasts with a penchant for funky colours rejoice! The Rapala Mini Fat Rap (Japan Special) is a special...

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The Storm Gomoku Koika is the latest addition to the Storm Gomoku family of jigs. Koika (コイカ ) is the...

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The Rapala Balsa Xtreme Minnow opens up a new era in fishing lures by combining the unmatched responsiveness of balsa...

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The versatility of the Rapala Jigging Rap goes to show how a lure intended for a particular fishing style can...